2017 in Periods
- By Catherine Blom-Smith
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- 04 Jan, 2018
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News and Achievements in the Menstruation Conversation

With 2018 in full flow, we thought we’d look back at what we learned about periods and how things have changed in 2017. From ground-breaking scientific discoveries to stigma-busting art, here is a review of a few things the period world got up to last year. What are your period goals, and what change would you like to see in the coming year?
In March, researchers at Northwestern University in Chicago developed the first ‘menstrual cycle in a dish’, simulating the body as it menstruates. It comprises of different compartments containing 3-D models of ovaries, fallopian tubes, uterus, cervix, vagina, and liver. After years of only testing new drugs on men and having untested effects on the female body, this new device aims to make it easier to test drugs in a system that mimics the female body. Because of hormonal differences between men and women, medicine can affect them differently. The hope is that eventually, many different synthetic systems could be linked up to create more realistic simulations, reducing the need to experiment directly on people or animals.
In May, ActionAid released the findings of a YouGov survey they commissioned about menstruation and found out that ¼ of women in the UK aged 16-39 don’t understand their menstrual cycle. The poll asked 2,140 men and women in the UK aged 16 and over about their attitudes towards periods, and uncovered some interesting findings. For instance, one in three (37%) women in the UK said they would not feel comfortable discussing periods with male friends, yet only 17% of men would find discussing periods with female friends uncomfortable. This shows us that there’s still a lot of work to do around breaking period stigma and the unwillingness to talk. These taboos especially affect the lives of women and people who menstruate in poverty, stopping them from accessing the information and sanitary products they need. So get talking!
In July, the artist Cass Clemmer broke taboos by making art with their menstrual blood. Cass, who is trans, is working to beat stigma, especially for trans men and non-binary people, and show the world that you don’t have to be a cis woman to experience a period. They use their Instagram account as a form of trans activism, and share the hashtag #bleedingwhiletrans. Trans people face many access and safety issues during menstruation, such as bathroom use, access to products, and lack of disposable bins in men’s bathrooms.
Also in July, a new study published in Frontiers in Behavioral Neuroscience showed that menstruation doesn’t change how your brain works. With a large sample size that followed participants over more than one menstrual cycle, they found evidence that levels of estrogen, progesterone and testosterone in one's system have no impact on the working memory, cognitive bias or ability to pay attention to two things at once. The team behind the study emphasise that there’s a lot more work to do to provide a fuller picture of how the menstrual cycle affects the brain, and for now, the study is a good step towards changing perceptions about menstruation. Finally, proof that women in power won’t go nuclear-button-trigger-happy on their periods!
In October, Bodyform released the first advert
to show red
period blood, a symbolic move forward in showing periods as they really are. This
is a great example of the power of the media to change attitudes and improve education.
Here’s our blog
about it.
In November, the Fitrwoman period-tracking app for sports enthusiasts and athletes was released. It was developed to try and help keep women in sport, minimise the impact their period has on training and inform people about their periods. It gives information on the best exercises or regimes to do at certain times in the cycle, as well as which foods help when - iron and carbohydrates during menstruation, for example, healthy fats towards the end of the cycle. One of the app’s developers, Grainne Conefrey, said "You don't want to go into that quarterfinal thinking 'oh crap, I'm on my period'. I definitely want to change that mindset."
Looking forward to 2018 – a new exhibition called ‘Period Piece’ explores periods through poetry, film, art, holograms and a specially commissioned piece of music. It aims to explore the natural rhythms of women’s bodies and how they are controlled and manipulated by others and by growing technology. The music was created from the daily temperature charts of four women, translated into musical notes, harmonies and cadences, which created songs based on the ‘interior rhythms of the women’s bodies’.
Despite all these advances in science and peoples' understanding of menstruation, there's still a lot of work to do to break period stigma and end period poverty. Let 2018 be the year of #nomoretaboo.

WOW Women of the World festivals have been popping up across the world, if you get the chance to go along to one we would strongly recommend it.
WOW – Women of the World festival celebrates women and girls, and looks at the obstacles that stop them from achieving their potential.
Around the world, individuals and communities are insisting on the simple proposition that women and girls must have equal rights and asking the question: why is gender equality taking so long?
Southbank Centre's WOW – Women of the World festival is a global network of festivals which provides a platform for celebrating what has been achieved, and exploring all the ways we can change the world for the better.
What’s not to love?
Our Founder, Chloe, and her Mum Angela went along to represent No More Taboo with a stall across the two days. Here’s her highlights:
“Although we didn’t get much time to take in all the discussions as we were kept busy wo-manning the stall (thanks Mum for helping out)! We had some great discussions around gender, equality, inclusivity and of course periods with new customers, supporters, other panellists and some old friends who came to see us.
In fact, we were really pleased to catch up with Plan International UK who were opening the festival with a discussion about Period Activism exactly one year on since the launch of our #BreaktheBarriers research and Period Poverty Conference that we ran in collaboration with Plan.

On the first weekend of September, No More Taboo set up shop at Lush Cribbs Causeway for their Charity Pot weekend.
The Lush Charity Pot is a wonderfully creamy shea-butter hand lotion where all the sales money (excluding VAT) goes towards a chosen charity or non-for-profit. This scheme is designed to help boost grass-roots, small and local organisations, like ourselves, financially so that we can continue to do the work we do such as our Tackling Period Poverty programme.
As we were Lush’s chosen organisation for the weekend of the 1-2 September, one of our volunteers, Iloni, and one of our advisors, Carolyn, went along to wo-man the (suitably Lush-styled aesthetic) stall that Lush had kindly provided for us. We took along a range of our products, stacks of leaflets and information as well as our enthusiasm for talking about all things to do with periods.
Over the weekend, we sold over £200’s worth of stock with Ruby Cups and Honour Your Flow re-usable pads proving most popular with Lush customers. On top of this, Lush sold so many of their Charity Pots that £340.60 was raised for No More Taboo – which was amazing!
However exciting the money side of things were with this event, what I personally took away as being the real highlight of the weekend was the number and nature of conversations we shared with customers.
Mothers and daughters came and chatted to us about how they agreed it was so important to use re-usable products for personal and financial reasons as well as for the planet’s sake. Boyfriends accompanied their other halves as they prodded and probed the range of menstrual cups on display. Older women commented on how it’s such a relief to be able to talk about menstruation in public and with people you’ve only just met. They regaled of a time when periods were even more hush-hush and celebrated with us out mission of there being No More Taboo.
We would like to thank Lush Cribbs Causeway for being such wonderful hosts, encouraging every customer that came through their doors to consider buying the Charity Pot or simply to chat with us. Each member of their staff team was incredibly warm and so keen to find out more about what we do. On behalf of all of us at No More Taboo, thank you.


For more information, take a look at their website: https://www1.uwe.ac.uk/whatson/biggreenweek.aspx

Read more here: https://www.wen.org.uk/environmenstrual-week-of-action/
